How to Sell Your Home to Overseas Property Buyers
Did you know that foreign acquisition of residential property in the US totaled over $104 billion last year, and is expected to grow even more? Want a piece of that? You can, if you understand how to market towards these niche property buyers.
How do you do this? The first step is understanding this is a completely different market and needs to be attacked in a unique way.
Here is what you need to know when trying to attract (and sell to) property buyers from overseas.
Your Web Presence is Everything
This does not just mean your website. It means every single part of your web presence, which includes your:
All of these web properties need to be as spotless and ready to showcase as your actual properties. Because property buyers will be judging these things in the research phase. You need to simultaneously sell yourself and your property.
That being said, of course, the way your showcase your properties online is another deal-breaker. So always spring for professional photographers and videographers to showcase your properties.
Also, write engaging descriptions that go beyond just listing features and property specs. Write copy that paints a clear picture and creates a sense of urgency that this property needs to be purchased before you miss the chance.
Bonus Tip: Don’t do anything silly like just pop your copy into Google translate, if you’re targeting a particular language. Hire a quality translator who has real estate and sales copy experience.
Foreign Property Buyers Like Condos
Many of your foreign buyers are going to gravitate towards condominiums. These are often conveniently located, low maintenance and turnkey in an investor or buyer’s eyes.
That’s not to say there’s no opportunity for houses and other large properties. But condos will always be in high demand and have a quick turnaround time.
Major City Centers are More Popular
Clearly, you’re going to have better luck selling a property that sits in an area that pretty much sells itself.
If your property is in a less known or remote area, you will find yourself having to spend half the time selling the area.
If you’re looking to sell property in Los Angeles, everybody in the world knows about Los Angeles. But a lot fewer people know about Palo Alto.
There is No Off-Season
Foreign property buyers are not going to be following the same trans your local buyers will.
You need to be nimble and able to respond in any season, any time. Literally anytime. Because you’re probably going to face a serious time difference between business hours.
Stay ready, adaptable, and available at all times.
Want to Learn More About Real Estate?
We are the area’s experts on high-end and luxury real estate in the Los Angeles area.
We have tips on how to get a great deal on a luxury home.
Contact us to speak with one of our powerhouse real estate experts and let us help you buy a dream home.