How to Market Million Dollar Homes to Buyers
It’s one thing to put million dollar homes on the market. But what’s the secret to marketing them to the right buyers? Here are the expert tips you need.
A million dollars might seem like a lot to some people, but in the world of luxury homes, it’s the entry level price.
This means that you’re competing in a whole new world if you’re trying to sell and market million dollar homes.
The luxury home market is in a slump at the moment. Which means this is a buyers market for homes above a million dollars.
But all hope is not lost. With the right marketing tactics, you can still sell your home and make a profit. Here’s how to do it.
1. Ensure That Your Agent Is Committed And Flexible
Buyers expect you and your broker to run on their time schedule. And it would be wise in this market to actually acquiesce to their demands.
There will be a roller-coaster of needs and demands out there. And you will want to accommodate these.
Things like making sure your agent is willing to accommodate things like NDAs, clients who want measurements on things like garages (gotta be big enough for the Jetta and the Jag), and reports on security.
Buyers will be coming with a long list of requirements. It’s a high-stakes market, and they want to be secure in their investment.
2. Hire A Professional Photographer
Million dollar homes don’t deserve a Polaroid treatment.
You want to have the best photographer you can afford come and photograph your property.
83% of home buyers cite photos as the most important aspect of shopping for a home.
And a buyer in the market for a million dollar home will be no different. You should spare no expense when it comes to photographing your property for the web.
3. Virtual Reality And Virtual Tours
The luxury home market is international. And people shouldn’t have to fly across the world just to peak at your property.
Enter the technologies of Virtual Tours and Virtual Reality.
With the invention of both the digital camera, 360 videos, and the virtual reality headset, it’s now possible for people to walk through your home without walking through your home.
People can now sit in your living room remotely and look out over the landscape while physically sitting in Tokyo or Paris.
You should invest in these technologies and prepare presentations in these mediums to reach the maximum number of people possible.
4. Talking About Remote, Million Dollar Homes Should Be On The International Market
We’re a global society now. And the luxury real estate market is a global market. You can now market to people all over the world with the click of a button.
But does your real estate agent know this? Are they actively marketing globally rather than merely regionally?
You have people all over the world looking for excellent million dollar homes where they can escape or just couch their money as an investment. Reach out to these people. And you can do that through the wonders of the internet.
Get An Agent Who Knows How To Reach The World
When it comes to million dollar homes, your agent matters. They could make or break your ability to sell.
If you’re ready to sell your luxury property, contact us. We can reach the world.