You’re probably wondering why. And… you may be blaming your agent.
You could be right – perhaps you did choose a Hollywood real estate agent who didn’t do the job as promised. But before you assign blame, it might be time to look at what makes a house sell, and see if you had any part in the failure.
The successful sale of a house is dependent upon 5 things:
- Setting the correct price
- Presenting the house at its best
- Marketing well
- Negotiating wisely
- Following through with the details to get to closing
What should you do if your Hollywood real estate does not sell?
The price: Your agent should have prepared a comparative market analysis and shown you the current market value of your home. If you insisted on listing higher, you hurt your chances of a sale.
Presenting the house: This includes everything from cleaning, decluttering, fix-up, and staging, to making the house available for showings at all reasonable times and making yourself scarce when buyers are touring the house. You control this.
Marketing well: Marketing begins with taking good photos and writing enticing property descriptions – and then broadcasting that information across the Internet, where more than 90% of all buyers begin their search. It also involves being responsive to agents requesting showings and maintaining a reputation as a Hollywood real estate agent who treats buyers’ agents fairly.
Negotiating wisely: This is a cooperative effort between you and your agent, and needs to be done with a minimum of emotional involvement.
Following through: There are dozens of things that can go wrong between agreement and closing. If your agent stays on top of the details and is willing to “go the extra mile” to solve problems, you should be successful.
Of course, there are things your agent can’t fix – such as a buyer deciding to buy a new car just prior to closing – or choosing to get a divorce instead of a house. Agents who have been in the business long enough have seen both of those things happen!
A successful listing and sale is always a cooperative effort between the homeowner and the listing agent. If you have a home in the Hollywood real estate that expired off the market unsold, I’d love to cooperate with you on giving it a second try – and this time getting the job done.
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