Selling your high-end property is a fundamentally different than selling a more modest home. The market of potential buyers is much smaller and their expectations much higher.
Things that are minor problems in a less expensive house become unforgivable sins in luxury property. Even so, you aren’t helpless. There are many actions you can take to boost your home’s sale potential.
So let’s jump in and take a look at four key areas.
High-End Property Pricing
Pricing a high-end property is always challenging.
If your home is similar to others in the area, use those homes as a baseline. Then go through your home and make a list of unique features. Those features often drive the price up because buyers can’t get them elsewhere.
Truly unique homes, such as those built by a famous architect or one-of-a-kind homes in an area, need a different approach. Your best bet is to look for an agent with experience in luxury property sales. Some even offer home value audits.
Remove Some Personal Touches
While you’re living somewhere, it makes sense to add those personal touches that make a house into your home. Selling a house is all about making it easy for someone else to imagine it as their home.
Go through the house and remove family pictures. Art tastes are subjective, so take down the paintings.
Put up some mirrors to fill empty looking walls. It makes a room feel more spacious and spreads the light better.
Make a point to de-clutter the space. It helps depersonalize the space and presents as a cleaner home.
Use Professional Video and Photos
More than 90% of home buyers employ the internet at some point in the process. They might take a video walkthrough or look at pictures on a realtor’s website.
The last thing you want is to turn off potential buyers with amateur-grade visuals.
A professional photographer will capture your home from it’s best angles and in the best light. Professional videographers use equipment like camera stabilizers to keep the video capture smooth.
Both will then use editing software to enhance the presentation to best effect. That editing process takes training and experience to get right. It’s best left in the hands of people who know their trades.
Automation
Home automation is a big trend for normal homes right now, but it’s been around in luxury homes for a long time. If your high-end property isn’t decked out with automated features, it’s time to start adding them. Potential buyers will expect it.
The good part is that automation equipment is widely available. Installation is usually low-impact since most automation runs through WiFi networks now. Plus, it’s a comparatively inexpensive upgrade to your home.
Parting Thoughts
High-end property sales are trickier than more modest home sales in some ways.
You must get the pricing right, which can involve getting a third-party value audit. You must meet the expectation of home automation features. Your marketing imagery requires a professional hand.
On top of all of that, you must do your best to remove personalizing features from a place you still live. If you do all of that, though, it dramatically improves your odds a faster, more profitable property sale.
Powerhouse Real Estate specializes in luxury property sales. For more information about our services, contact us today.
Author, Speaker and Broker at Powerhouse Real Estate.
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