Even after the 2008 housing crisis, homeownership is still a central feature of the American dream. According to economists, owning a home is the key to building wealth.
But to cash in on the equity you have built, you will first need to sell your home. And, if you have a luxury home, you want to make sure to get top dollar for your home’s real value.
One of the best tools available for luxury home marketing is social media. Here are five tips for using social media to your advantage to get your home sold.
Share Your Story
The operative word in the phrase “social media” is “social.” When you share content on social media platforms, don’t try to sell too hard, as this can be a turnoff. Instead, focus on building a relationship with potential buyers.
A good way to do this is to share your story and the story of the home you are selling. This will make your followers feel connected to your property and will entice them to learn more about it.
Share the Neighborhood’s Story
In order for people to truly understand and appreciate what makes your house special, they will need to understand the community it is in. Sharing posts that tell the story of the home’s unique neighborhood will show buyers why they should want to live there.
For instance, you could consider sharing posts about new businesses opening in the area, or activities taking place on the weekends. This can be particularly effective if the community has a revitalization story. This way, you can use social media to show how the area has evolved over time.
Write and Post Frequently
The more and better content you create, the more engagement that your social media channels will get. Make sure to update channels like Twitter and Instagram at least once a day, Facebook at least three times a week.
That said, make sure not to overdo it. Posting too frequently could be seen as pushy or spammy.
You’ve heard it said that a picture is worth a thousand words. This is especially true when it comes to social media.
For instance, research shows that pictures and video get up to 12 times more engagement than text posts. Sharing multimedia content on social media is a great way to capture attention, and show what your property has to offer.
Make it Easy to Contact You
The last thing you want is for potential buyers to be interested in your property, but not know how to get in touch with you. Make sure to list your email in all of your social media profiles. Also, check private messages frequently.
Putting Social Media Luxury Home Marketing to Use
We’re confident that these tips will take your luxury home marketing to the next level. Soon, your house will be sold, and you’ll be on to your next venture.
If you’d like to learn more about how you can sell your home quickly and at the right price, contact us. We’ll work you to get you the real estate resources you need.