When you’re buying or selling houses in Beverly Hills you are naturally excited about it and want to share that excitement with your friends. But be careful!
As you know, part of buying or selling is the price negotiation. Part of strong negotiation is the willingness to walk away – or at least the impression that you’re willing to walk away. That means you don’t want anyone on the other side of the transaction to know how motivated you are.
You absolutely don’t want anyone to know that you’ll pay more or take less. That’s why agents caution clients to avoid the subject when they’re on Facebook. More than one seller has told Facebook “friends” their bottom line, only to find that their buyers won’t budge above it. The converse is also true – because tech-savvy agents (and their clients) do check to see what people are saying.
Don’t talk to much when at holiday parties hosted in the Houses in Beverly Hills
You may also have been cautioned against discussing negotiations while meeting in a busy restaurant. That stranger sitting at the table next to you just might be the buyer’s or the seller’s sister!
And now come the holiday parties for the houses in Beverly Hills. You may know every person there, and you may not. You may consider them all friends, and you may not.
But one thing is certain, at least one person in any gathering loves to gather and share information (also known as gossip). If they overhear you telling your closest friend about your negotiations, they’ll carry that story right to the next person they speak with – and to the next one and the next one. Then they tell their friends, and before long, the person on the other side of your transaction for the houses in Beverly Hills might know everything you said – although it will probably have been embellished a bit!
Cocktails and the generally informal atmosphere of a party lead to a relaxed attitude, so the temptation to say more than you should is increased. Resist it. If a good friend asks you about your transaction, tell them it’s in progress. If they want to know more, invite them to your house for lunch the next day. Even then, don’t reveal your bottom line or your top price. It simply isn’t wise.
Keep your negotiations safe by keeping them confidential.
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