Most of us don’t realize how smell alone can change our minds in an instant.
Scent is changing the game when it comes to real estate marketing. When selling homes, even one scent in the wrong direction can turn a potential home buyer away. The right scent, on the other hand, can clinch a deal in no time.
Read on to learn about the particular role smell makes when it comes to real estate, especially if you are thinking about selling your home sometime soon.
The Role of Scent Marketing in Selling Homes
Scent marketing has been around for a long time as a business tactic. Scents have been proven to affect people’s moods among other things, including purchasing decisions, performance in work and academic settings, and motivations.
Businesses can use smell for a variety of reasons. They may, for example, infuse a ventilation system with a liquid vapor of a particular smell that may lift customers’ moods and inspire them to purchase something. It’s a brilliant marketing tactic when you think about it because it is a form of subliminal messaging.
When it comes to selling homes, the same principle applies!
The right scent can make a potential buyer feel at home.
We all love the smell of freshly baked bread or cookies. When buying a home, a similar smell of home baked goodies can make people feel like they are entering their grandmother’s kitchen. The cozier and more welcome a potential buyer feels, the more likely they are to think positively about the home.
It’s not just baked goods that remind us of home. Other pleasant or complex aromas like vanilla, herbs, and pine can bring to mind feelings of comfort, calm, and welcome. This is thematic scent marketing.
Simple scents are better than blended ones.
Because scent is so subtle, the simpler the smell the better when it comes to scent marketing. Blended smells are more likely to distract or overwhelm buyers, and discourage a purchase. Simple and pure smells create an ambiance and atmosphere that is more likely to influence mood.
When selling homes, clean and straightforward scents like lavender, citrus, or cedar create a positive and refreshing ambiance. These will complement an open house rather than distract from it, making viewers more likely to pay attention to the right things with an open mind.
Scent marketing gets rids of bad odors first.
To be truly effective, scent marketing gets rid of nasty odors first rather than masking them with a pleasant smell. Potential buyers will be able to notice the difference and will be more likely to appreciate and respond to an authentic smell in a clean home.
Scent marketing is an excellent way to attract buyers when selling homes. It operates on the basic principle that smell can change a person’s mood and even inspire them to purchase something they desire. Simple, welcoming, and authentic smells are the way to go when it comes to using scent marketing for selling homes.
At Powerhouse Real Estate, we provide a variety of services for prospective home buyers and sellers. These include a maximum value home audit, free lists of current real estate, and helpful information for navigating the world of home sales. Let us help you in your real estate endeavors today!