As technology and the buying habits of consumers change, marketing techniques need to adapt in order to keep up.
One such method that’s gaining in popularity is video marketing, and for good reason. Videos offer a lot to consumers that simple text can’t always convey. The real estate market can benefit greatly from this if they take advantage of it right.
If you’re considering getting into real estate video marketing, here’s why you should and 5 tips to get you started.
What Real Estate Video Marketing Offers You
Using video content in your marketing strategy can give you a unique edge in the real estate business.
Doing a video of a home walkthrough can have a much bigger impact than just pictures, for example. You can show a better scope of room sizes, interesting details, and the flow of the house with a video.
It’s easier to demonstrate benefits and possibilities of items or details that might throw people off, and create an emotional attachment to a space easier.
If you plan on creating learning content for your customers, videos can also help you break things down easier and show them exactly what they need to do or know.
How to get started
Real estate video marketing may still seem daunting, but it doesn’t have to be. If you follow these 5 tips, you can jump right in without feeling like you need a degree in anything!
1. Pick Your Niche
There are so many different facets of the real estate business that, unless you’re superhuman, you can’t focus on them all. This is essentially true in just about any market, really. You can’t be everything to everyone, and why should you?
Whether it’s a specific type of real estate, a specific neighborhood, or a certain price range, pick one thing to set your focus on and go for it.
2. Research Your Ideal Customer
Now that you know what you’re going to focus on, it’s time to find out who your ideal customers are.
Where do they spend their time online? What kind of things do they look for? What problems can you help them solve?
When you have your ideal buyer’s persona nailed down, you’ll be able to create videos that are informative, easy to digest, and relevant to things they need and want.
3. Plan Great Content
Awesome content doesn’t just happen, it’s planned. While this applies to all marketing content, it’s particularly true for videos.
Planning out each video before you make it will allow you to stay focused, keep it simple yet informative, and save you time. Each video should have a point, and if it takes you too long to get to it, your customers will probably wander off. It’s even worse if you never get to the point at all.
Not only should you plan each video out, but you also need an overall plan for the videos you create. They should have a cohesive theme that fits your niche and keeps your customers coming back for more.
4. Edit Like A Pro
If you have the budget to have your videos professionally edited, fantastic! If not, there are several great video editors available on the web. Some are free and some are not, but you should still be able to find the one that fits your needs perfectly.
Taking the time to edit your videos will make them more polished, and brand you as an authority who takes pride in their work.
5. Keep Content Fresh And Updated
While you should be aiming to create content that’s evergreen, you can’t just leave the same 5 videos up forever and expect consumers to stay interested.
You don’t have to release new content daily, but you should be updating periodically. Once a week to a couple times a month seems to be a good target to keep things fresh.
You also want to review older videos as time goes by, to make sure the content is still correct and current.
Stay In The Know With Us
We’re always posting helpful news, tricks, tips, and advice. Make sure you check our blog frequently and sign up for our newsletter!