In real estate, there’s no better weapon than a friendly attitude and some deft salesmanship.
Which is why open house events are such a fantastic way to sell houses.
Open houses are specific days when real estate is kept open for viewing by prospective buyers, without an appointment. Visitors come and go as they please, and anyone can make an offer.
But how do you host an event like this without the risk of nobody coming?
With an expertly crafted invitation!
Today, we’ll be looking at a few choice tips for writing an open house invitation to bring in visitors and keep them coming.
Create A First Class Open House Invitation
There’s a certain subtlety to hosting an effective open house event.
Consider it an informal opportunity for you to bring in large numbers of viewers with one simple invitation.
You want to be friendly and enticing.
Keep your phrasing simple, and make your message a direct appeal. The fewer words you can use to convey the details of your event, the better.
Start with the essential information. If the person reading your invitation doesn’t see anything else, you want them to know when and where the open house is.
Near the top of the invitation, give the full name of your agency, and state, plainly, that you will be hosting an open house.
Then, get granular. What information do your guests need to be able to find you? Include the date of the event, the address, and your phone number.
An open house invitation should include the hours when guests will be able to visit, and then specific notes if there are any. This can include dress codes, parking, or security procedures. Are children allowed? Are pets? This is information that could affect who comes to visit.
Because an open house is typically a come-as-you-please type of event, RSVPs aren’t usually necessary. Guests can make their own times, giving them more incentive to visit whenever works best with their schedules.
Still, if you absolutely need a headcount, remember to include details for where guests can reach you ahead of time.
Have Some Fun
Open house events are, as we mentioned earlier in this article, a fun opportunity for you to meet and greet potential buyers.
Don’t be too stiff with your wording.
Remember, this could be somebody’s home, eventually. It’s important for them to feel comfortable.
Keep your wording informal and friendly. Be funny, if you’re absolutely sure it will work.
Just try to strike a balance – don’t go overboard with the fun, especially if it’s not appropriate.
Open House Invitations That Work
Ultimately, your invite should match the open house you’re hosting. Base the tone of your invitation on the type of house you’re showing, and remember: everyone wants to feel welcomed.
Interested in learning more about boosting your home’s sales appeal? Visit us, today, and discover a world of real estate tips, tricks and best practices to help you make your home the best it can be.